Effective Advertising, is it a rocket science?

There are many important components that go into creation of an effective ad. Besides creativity

• Define clear-cut message
• Identify what is unique about message
• Define target audience and what will motivate them to respond
• Write uncomplicated yet effective Body Copy
• Use only relevant visual element
• In the end ask for the SALE, creating a sense of urgency often does the trick.

Share with us any of your recent experience with creating an advertisement and do let us know was it any near to the rocket science.

Email is Dead

Remember when a new email in your inbox was totally cool; those days are long gone. Today, each of us is trying to reclaim our productivity by rethinking the inbox. Here are a few tips: Stronger subject lines will help your recipients better understand why they're receiving an email and makes it easier to search for in the future.

In a recent study by capital one, they further discovered that sculpting the body text also makes a significant difference to your recipient. Using bullet points and underling or bolding text make messages more clear and concise. Do you have a good strategy for managing emails, please share your thoughts.