Tuesday, July 31, 2007

Effective Advertising, is it a rocket science?

There are many important components that go into creation of an effective ad. Besides creativity

  • Define clear-cut message
  • Identify what is unique about message
  • Define target audience and what will motivate them to respond
  • Write uncomplicated yet effective Body Copy
  • Use only relevant visual element
  • In the end ask for the SALE, creating a sense of urgency often does the trick.

Share with us any of your recent experience with creating an advertisement and do let us know was it any near to the rocket science.

Monday, July 30, 2007

Email is Dead

Remember when a new email in your inbox was totally cool; those days are long gone. Today, each of us is trying to reclaim our productivity by rethinking the inbox. Here are a few tips: Stronger subject lines will help your recipients better understand why they're receiving an email and makes it easier to search for in the future.

In a recent study by capital one, they further discovered that sculpting the body text also makes a significant difference to your recipient. Using bullet points and underling or bolding text make messages more clear and concise. Do you have a good strategy for managing emails, please share your thoughts.

Friday, July 27, 2007

Failure Doesn't Suck - Part II

If you read yesterday's Fast Company interview with Sir James Dyson, you undoubtedly got inspired by his story. Here's an innovator who gets his thrills solving big problems by making interesting products. When asked what kept him going despite 15 years of failed prototypes, he replied - "a lot of people give up when the world seems to be against them, but that's the point when you should push a little harder....Often, just around the corner is where the solution will happen." Click here to read the full text of the article and share an inspiration when your extra efforts led to something extraordinary.

Thursday, July 26, 2007

Failure Doesn't Suck

After 5,126 tries, Sir James Dyson finally got it right. Just imagine for a second, creating 5,127 prototypes of a Vacuum cleaner before you get it right. I wonder how many of us would have made it past the first 25. Today, Dyson builds the best-selling vacuum cleaner by revenue in the United States. "There were 5,126 failures. But I learned from each one." Dyson said in an intriguing Fast Company interview. "That's how I came up with a solution. So I don't mind failure. I've always thought that schoolchildren should be marked by the number of failures they've had. The child who tries strange things and experiences lots of failures to get there is probably more creative." Click here to read the full interview and tell us about something unique that you've tried to solve a problem.

Tuesday, July 24, 2007

YouTube and Personal Touch

On Monday night, democratic presidential candidates shared the stage with you and me, live on YouTube. For the first time in history, ordinary people, especially young ones, with a video camera put the candidates to the test by asking daring questions and using real-life examples to demonstrate their points of view. It was pretty amazing to watch the candor of the young who challenged the candidates to break out of the rhetoric of their campaign speeches and to address sometimes uncomfortable issues such as race, religion and their own vulnerabilities. While this certainly underscored the internet as a force in politics, more importantly, it opened my eyes to just how powerful the internet can be towards helping each of us to propel our businesses forward. Watch the video below to get a glimpse, if you missed it and share your feedback.

What are your views on how we can leverage channels like YouTube to achieve growth in our businesses?


Sunday, July 22, 2007

Infinity Network Fall Retreat

The Most Powerful Personal Transformation Workshop on the Planet

Infinity Fall Retreat: Implementation of The Five Drivers

Date: Thursday, October 11th beginning at 1:00 – Saturday, October 13th, ending at 4:30.

Location: Downtown San Diego, CA. Hotel Undecided

Presence: Advanced Meditation Techniques to connect with the divine and learn present moment awareness. We will practice Group meditation twice daily. We will teach you certain techniques by Deepak Chopra and techniques that I have personally developed through my journey.

Desires: We will go deep into visualization techniques and methods to uncover your true desires in five areas: Spiritual, Personal, Professional, Financial, and Creational. This I not your ordinary discovery process of writing down possible desires. This is uncovering your souls true knowing and longing.

Beliefs: Actual Session works, to identify limiting beliefs, transform limiting beliefs, and unlock your infinite potential. We will take you through the actual process of uncovering the limiting beliefs that you hold in your subconscious mind. We will teach you how to identify and communicate with these thought forms, transforming them to their infinite potential. This is an opportunity for you to transform your relationship with yourself and with others. It’s an opportunity for you to transform your emotional outlook towards the world.

Attraction: Receive “The Oneness Blessing”, also referred to as Deeksha. This process will open up different channels in the nervous system and the brain, which will allow a powerful connection to the divine, and an opportunity for you to ask for grace in manifesting your desires. Deeksha is transformational work that has a lasting impact in cleansing toxic emotions and changing qualities in yourself that make you unhappy.

Purpose: For the first time you will be able to communicate your purpose without limitations. The Environment you will be surrounded with will be one of non judgment and encouragement. We will take you through a 3 step process to Identifying your purpose, Implementing your purpose, and Living your purpose.


Click here to download more details in a PDF file

Friday, July 13, 2007

Infinity Purpose Exercise

I thought that I would share with everyone an exercise that has impacted my life and has helped me define my Purpose on this planet. Perfection can only be accomplished by killing of the spontaneity in our lives. Being clear on our purpose and our life's Work isn't about finding the Perfect path and searching for the perfect signs. It’s about throwing ourselves into the uncertainty of life and trusting that our desires will emerge. In the uncertainty is where the certainty is.

Click here to download the Infinity Purpose Exercise

Thursday, July 12, 2007

Personality Assessment

We thought that everyone would enjoy taking this personality profile on your journey into your own potential. Feel free to complete the profile and have your relationships complete it as well.

Click here for FREE on-line Mini X-Ray: (Pass along to other professionals you know.)

Click here for FREE personality assessment: (Great for anyone you know.)