Living Brands: Collaboration + Innovation = Customer Fascination

Marketing maven and a truly gifted person, Raymond Nadeau, reveals a Brand-New Approach to marketing and brand-building – consumer empowerment. "This book is about marketing. And this marketing lifestyle story always begins and ends with the integration of real lives and the role and successful establishment of brands within those real lives. Lives first, lifestyles second. Becoming a legitimate part of people's lives is the new minimum price of brand entry and is the only method for a brand's sustained longevity."
Many marketers preach this message of consumer empowerment, yet very few ever provide the know-how to truly become an integral part of your consumer's lives. Raymond leverages the collective wisdom of the brightest minds in the industry to reveal a six step blueprint for engaging consumers and creating brands that truly fascinate your customers. This is an amazing book full of expert insights and one that will inspire you to stretch your mind as you reach for the stars.

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